Who says I'm too old to write? Probably the same folks who say you can't teach an old dog new tricks. Or the ones who say you can't find love after 40. To this, I say, I am reinventing myself at 50. I have found love at 50. And, I am 50 times a writer! My mission is to write, out of my Being, words that illuminate and evoke honesty, liberty and connection.



Friday, December 14, 2012

Positioning for My Future

 
Today, I had my first session with Katrina Harrell, a savvy businesswoman and business strategist  featured in Black Enterprise as Entrepreneur of the Week.  Up until I googled her to get more information for this blog post, I didn't know of all her accolades.  And you know what?  She never once mentioned them.  She brought herself to the table and that was enough.  She spoke my language and understood the way I'm wired as she is wired in the same way.  How exciting that was for me!  Every single thing she said resonated with the thinking-outside-the-box eclectic enterprising me.  I was energized beyond words!

Right out the gate at today's session, she talked with me about what her intentions were for me after immersing herself in all things Suzette:  supporting in restructuring, branding and positioning me to work full time for myself.  She was talking; I was typing.  Her first question was how much do you want to make?  The figure I gave her was what I currently live off of.  Immediately, she encouraged me to shift my thinking from what I'd make working for somebody else to what's needed to run my own business and have that business be able to pay me without my having to constantly fish for money.  "It's got to be able to sustain you and sustain itself," she explained as she doubled that figure.

Another shift in thinking came about when we talked about the cost of my services and how I approach potential clients.  The example she gave was of the person shopping for shoes versus a person seeking servicing of their car.  Two different mentalities.  A person shopping for shoes, unless they have a real thing for name-brand or high end type shoes, will typically look for a bargain.  Comparatively, a person seeking to have their car fixed understands that to maintain that car so it will run optimally for a long period of time will cost money.  She clarified further, "One sees paying money as a bargain hunter--get what you need as cheap as possible--while the other sees it as an investment in the future." What I want is the latter. 

Immediately, my Wise Self tapped me on the shoulder and said, "you want to attract clients like you."  I don't haggle.   I'm a show up kind of girl.  I am guided by where I see myself going and if every fiber of my being says this person is the one to get me there.  Pure and simple.  When that's the case, I figure if I don't have the money, I will have it by the time I start.  If they are my connection to the life I want to have and that life is being motivated by my destiny, then getting the money to pay them is nothing but a thing.